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Maharaja Agrasen Institute of Management Studies through its various campuses activities imparts quality education, develops analytical skills, promotes leadership qualities and confidence in the future managers. In this endeavor, Industrial Programmes are organized to cater to the requirements of their prospective managers and leadership skills. MAIMS organized the well-planned industrial visit as part of their course curriculum on 30th November, 2004 for M.B.A. and B.B.A. students. The students were escorted by four faculty members. The students found it of great interest and it helped them to make their vision more clear about the production of Automobile Industry.
The visit had been structured to aim at exploring strategies, analysis of markets, customers’ requirements and competitors’ strategies. Maruti Udyog has secured theNumber 1 position from the Number 3 in this year. Maruti’s success in India simply mirrors its international track record – where out of 1900 cars produced per day, it exports 900 cars to Europe. Maruti Udyog by understanding the European market and making suitable changes to its business model, has succeeded in making the Alto the No. 1 car.
To add one more feather, an interactive session of questions was organized. The questions asked by the students were very contemporary and thoughtful. These questions were reflecting the student’s inclination towards their interest and knowledge on the topics like marketing strategies, management skills, leadership qualities, inventory management etc. the list is endless. Also a special quiz was organized by M.U.L. It was very delighted moment to see that 1st and 3rd winners of the quiz were nobody else but the students of MAIMS. The second winner was from RAI University.
The key to Maruti’s lesson for the students was to target themselves for not only about today but securing it for the future.

As a part of its various activities with the motive of quality education Maharaja Agrasen Institute of Management Studies organized another Industrial Visit to Pepsi Bottling Plant in Greater Noida. This time 32 BBA students from all streams with five faculty members visited the plant.
This visit was also organized to satisfy the student’s desire for the Fast Moving Consumer Goods (FMCG) industry. The visit covered all the aspects and processes from the purification of water till the dispatch of the bottles. The different quality measures were exhibited to see the importance of the Quality Assurance Techniques in the FMCG industry. There are five plants that become operational according to the demand. In peak season, the plant can refill two lakhs bottles in a day.
The visit was very interactive as three mentors from the company guided the students about each and every procedure and process in the plant. It seems that there is a good combination of Automation and Human efforts. All the students enjoyed the interactive session with the mentors over the refreshment session.
This visit also initiated students to study different companies in the FMCG industry and they are now more inclined to join and explore the FMCG sector. The Institution plans to organize such industrial visits in the near future on regular basis. In this endeavor, MAIMS is going to organize a visit to Mother Dairy Ltd. on 8th January 2005.

Visit to Mother Dairy
As a part of the series of Industrial visits organized by Maharaja Agrasen Institute of Management Studies (MAIMS), institute took the students for a visit to Mother Dairy on 8th January, 2005. This is following the visits to Maruti Udyog Limited in Gurgaon and Pepsi Plant in Greater Noida. The main objective of the visit was to bridge the gap between the theoretical knowledge and actual functioning of Fast Moving Consumer Goods (FMCG) industries. The visit was crafted to know the complete set of processing of Mother Dairy Products. The five Faculty members from different focal areas accompanied the students.
The beginning of the visit was marked with a comprehensive presentation by Mr. Jose (Senior Supervisor Marketing), which highlighted various issues concerned with the production of Milk and Milk Products. Apart from explaining all the processes, Marketing Strategies, Logistics and Human Resource Policies, Mr. Jose also answered various queries of students. He has also explained the initiatives taken by the company to educate the society about the adulteration of Milk.
Mother Dairy is the largest liquid Milk Plant in Asia. The operations of Mother Dairy were started in 1974 under the Operation Flood Program of the National Dairy Development Board. The Operation Flood Program helps both farmers and, the urban and rural consumers. The program insures that the farmers must get a fair price for their Cow and Buffalo milk and the consumers get the best quality milk at a reasonable price. There are over 80 thousand villages in India which have cooperative societies; each one is run by farmers. The Unique Selling Preposition (USP) of the Mother Dairy products is the application of Quality Control Techniques at each level.
To process Milk at Mother Dairy, the milk is first Clarified, then Pasteurized and finally Homogenized. After processing the milk is chilled and stores in Silos and further chilled to 2o C by the Glycol Chill Up System and then dispatched to the milk shops in insulated Steel Road Milk Tankers. They have 110 such tankers. The control room is very vital to the efficient distribution and logistics of milk to the 1600 outlets across the city. To have a competitive edge, Mother Dairy has changed the Business Paradigms by diversifying into other Milk products. The ice Creams with 11 delicious flavors, Misti Doi, Dahi, flavored Milk, Lassi, Butter, Ghee are growing at fast pace. Mother Dairy has recently forayed in the Mumbai region to expand its operations.
The company made no stone unturned in their hospitality; they offered Milk and Ice Creams to the students and Faculty members. The company is going to new heights and applying new contemporary concepts like Zero ABC which means Zero Accident, Zero Breakdowns and Zero Cost.

A Research Committee consisting of faculty members and students is continously engaged in conducting research at primary level on the topics which are currently relevant not for any business or institution but also useful for the society as a whole. The prominent research work that needs to be highlighted is "Impact of change in shopping hours on consumers, shopkeepers and workers and their attitudes towards increased timings of shops".
The findings of the research group published in Agrani Samkalp have come true. Another project was conducted on "Power Reforms : Delhi Model" and the findings of the project were presented in the seminar held on April 2, 2005. A project has been recently conducted on the decision of the Central Board of Secondary Education to do away the class X examination. Different questionnaires were circulated among the students, teachers and parents to seek their opinion.

Maharaja Agrasen Institute of Management Studies organized a Parents-Teachers Meet in its campus on November 27, 2005. The unique initiative was taken by the institute keeping in view the philosophy of imparting quality education and creating a living link with the parents of the students so as to understand the problems of the students and their parents and also to provide feedback. It was ensured that the records of all the students of BBA, BBA(B&I),BBA(T&TM) and MBA with regards to their attendance and internal assessment made available to the parents in the meet. It was also ensured that the teachers were discussed the behavioural problems of the students with their parents.
The response of the parents to the initiative was very encouraging. In his address to the parents, Dr. N. K. Kakkar, the Director of the Institute highlighted the various facets of institute’s life and the activities being carried out. He pointed out the progress made by the institute in short span of two years and highlighted the various academic and other initiatives. He particularly emphasized the need of the students’ participation in the Zero Period Presentation and Question of the Day, that keeps the students updated with the latest Economic, Financial, Political and other developments. He also focused on the various activities organized by the Institute.
He also appreciated the enthusiasm shown by the students in various Co-Curricular activities and congratulated all those students who won prizes (Six First & Seven Second Prizes) at “Celeblitz” organized by D.A.V Management Institute Faridabad in October 2005. In fact, he lauded the efforts of the students in winning the Revolving Trophy. He also pointed out the efforts being made in respect of the placement activities and informed about the placement of the students in ICICI Prudential Life Insurance.
The Chairman of the Institute Sh. Nand Kishore Ji Garg was also present during the meet and he was kind enough to address the parents. He also explained the efforts made out by Maharaja Agrasen Technical Education Society in making MAIMS & MAIT as premier
Institutes’ of Learning. He pointed out that all efforts wouls be made to ensure that the students are given valuable inputs and their problems are duly attended to.

The feedback form was given to the parents and some of the suggestions are produced below:-
• This kind of PTM should be organized on regular basis so that they come to know about the progress of their wards.
• Some parents wanted bus service from outer ring road to the Institute.
• Parents are very much satisfied with infrastructure and faculty.
• Some parents want that more industrial tours should be organized.
• Some parents requested for the contact numbers of faculty members so that in case of any query they can contact them.

After the formal session, the Coordinators of various classes met the parents separately to interact with them about the various problems of their wards.

MAIMS fraternity feels satisfied that it was able to establish the contact with parents. The initiative is first in a series of many such initiatives to be taken in future.
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